2013 ADA

We Create Asia Design Movement – Beneficence Design

"Beneficence Design" embodies the basic qualities of "good design", and has the distinguishing characteristics of innovation, aestheticism, durability, adherence to every detail and conformity to the concept of sustainability. By incorporating green, environmentally friendly, humanistic, caring and universal design techniques into the spatial, visual and product realm, the use of "beneficence design" can enrich the awareness of aesthetics in society, encourage diversity in design and creativity, and strengthen the environment for the development of the design industry and for the livelihoods of all citizens.

We encourage young, talented designer from Japan, Korea and Taiwan, to start from their own country and step into the deeper serious topics in the society. The conversation and interaction with other cultures will help us to rethink and discover the essence of design, and the most important of all to represent the spirit of "We create Asia Design Movement."

Organization and Committee

Regina W. Y. Wang

Distinguished Professor, Head of Department and Director of Postgraduate School, Industrial and Commercial Design (ICD), National Taiwan University of Science and Technology (Taiwan Tech)
CEO of the COMMATRIX, Taiwan Tech

Specializing in Neurology Marketing and Advertising Design, Brand Perception Design, Integrated Marketing Design of Communications, Product Packaging Design and the Design for Elderly Consumers, Dr. Wang is keen on developing a platform between academics and the industry. Students led by Dr. Wang have won many international awards in design over the past few years, including Reddot/best of best, iF (Germany), D&AD(UK), Annecy(France), I CASTELLI ANIMATI(Italy), NYC ACM Siggraph, ACM Siggraph Space-Time(USA). With over 120 papers published in national and international journals, Dr. Wang also owns various patents, and had commanded a significant no. of projects (over one million USD in expenditure) organized under the Industry-Academy Cooperation Scheme of the Ministry of Education, R.O.C.

Debbie Huang

Director of industrial design center, Pegatron Corp.
Director of industrial design center, Asus Inc

After a long career in Acer and Elan Vital D&M, Debbie joined ASUS in 2000 and became the very first member of its Industrial Design Division. ASUS had grown immensely under Debbie's professional guidance, while industrial designing has prospered immensely from what used to be a very primitive concept in Taiwan to practically inevitable in every technology company. In 2008, Debbie embarked on a brand new, exciting journey of design in PEGA D&E, leading hundreds of designers and researchers for more innovations and creations in its three major design centers (Taipei, Shanghai and Beijing).

Jieh-Cheng Kuo

Chairman of Chinese Industrial Designers Association (CIDA)
Director of the Design and Art Development Center, Da-Yeh University, Taiwan
Head of the Industrial Design Department (IDD), Da-Yeh University, Taiwan
Designer of Braun AG, Germany

Kazuo Tanaka

President of Japan Industrial Designers Association(JIDA)
Regional Adviser, International Council of Societies of Industrial Design(icsid)
Executive Director, Japan Institute of Design Promotion(JDP)

Han Ki Woong

President of Korea Association of Industrial Designers (KAID)
Worked as designer of design department at Samsung Electronics Research Center
Professor of department of industrial design, Dong Seoul College Head of Knowledge Information Design Center of Kangwon National University
Dean of the College of Art and Culture of Kangwon National University
Director of Baengnyeong Cultural Center

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